Don't hire us yet
See exactly how we think, research and write before committing to a larger project, with an Expert Insight Pilot. Delivered in 5–10 days, for a fixed fee of £600+VAT. No contracts. No retainers. No sales pitch.
Take the risk out of choosing a financial services copywriter. Decide based on the quality of their work, communication and response to feedback. Put us to the test with an Expert Insight Pilot; that’s how most of our partnerships start.
How it works
For 20 years, we’ve been using our Expert Insight Method™ to support knowledge-rich, expertise-led financial services organisations. The Expert Insight Pilot makes it simple to test us out. Here’s how it works:
The Expert Insight Pilot
1. Quick briefing call
We discuss your goals, audience and potential topics.
2. Expert interview / research
We speak to your subject matter expert (usually around 30 minutes) or undertake research, as required.
3. Writing and refinement
We develop the article and refine it based on your feedback. Three rounds of amends are included.
4. Delivery
You receive a finished piece in 5–10 days, ready to publish.
5. Decide
Continue or walk away. No pressure. No commitment.
Cost
We charge a flat fee of £600+VAT up to 1,000 words. No extras.
What you’ll get
Your pilot article isn’t a ‘trial’ or a watered-down version. You’ll receive a fully developed piece of thought leadership, designed to reflect your expertise and withstand scrutiny.
We’ll interview your subject matter expert. Following this, we’ll identify a strong, relevant topic. Then we’ll develop a clear, differentiated angle. Finally, we’ll deliver a polished, Compliance-ready article, with three rounds of amendments included.
At every stage, your senior-level financial services writer will collaborate closely with you, working as an extension of your team. And your Pilot piece will be overseen by Alex Genn.
What happens after your Pilot piece?
Once you’ve seen the Pilot piece, if you want to expand the relationship, we can:
- Develop a regular thought leadership programme
- Support your wider content needs
- Build a consistent pipeline of high-quality content
If you don’t, you still have a strong piece of content.
Either way, there’s no downside. And the cost is minimal, making it a risk-free approach.
What our clients say
“The articles they prepare for us are well researched, interesting and intelligent.”
Moody’s Analytics, UK
Lexi Fox-Mills, Content Manager, Product Marketing
“We’ve been consistently impressed by their professionalism, insight, and commitment.”
Lumon, UK
Avril Rivard, Senior Content Marketing Manager,
“…highly adept at turning complex financial services and technology-related topics into easily readable prose…”
LineData, UK
Jeffrey Schenck, VP Product Marketing
“They are always quick to pick up on what is required from a brief, even if the topics can be complex.”
Accertify, UK
Zira Skeates, Head of Marketing, EMEA
Why start with a Pilot article?
We know that selecting a supplier is risky, financially and reputationally. So we’ve tried to minimise those risks and give you a simple way to move forward without overcommitting.
- No long-term contract
- No drawn-out procurement process
- No internal risk
Just one piece of financial services content, expertly crafted, by a senior-level financial services copywriter. Written for your brand, in your voice, with your in-house expertise. Delivered for £600+VAT. No extras. No commitment.
Who this is for
This approach works best for:
- Financial services firms and fintechs
- Marketing teams who need to prove value internally
- Businesses that have been let down by generic content
- Teams exploring external support for the first time
…and anyone wary of trying something new, who wants to dip their toe, with minimal risk.
Trusted by global brands and disruptive startups
Whatever the size of your business or ambitions, you’ll receive the same quality of expert work and level of attentive service. We never forget you’re trusting us with your reputation. That’s why these brands partner with us:
Why clients choose this route
Most of our clients have already tried writing internally (and struggled for time). They’ve used generalist copywriters (and felt their lack of specialist experience) or they’ve experimented with AI-generated drafts and realised that’s not the answer, especially for regulated businesses.
For each of these approaches, they’ve found the results missed the mark.
When they decided to explore specialist financial services copywriting support, they put us to the test with a no-commitment test article. This is the best way to quickly check if we’re the right fit for you.
Request your pilot piece
If you want to see how we work without committing to a long-term engagement, this is the best place to start.
Please note that our pilot articles are always in high demand, so book yours as soon as possible to avoid delays.
FAQ
How much does a test article cost?
£600+VAT up to 1,000 words. Longer pieces, such as white papers, will cost more.
How long does it take?
Usually 5–10 working days from interview to delivery (longer pieces may take more time).
Will the article be written by the same person we’d work with later?
Yes.
How much input do you need from us?
Usually very little, depending on the complexity of the topic and input required from your subject matter experts.
Can we test something other than an article?
Of course, we can undertake anything you choose, although longer pieces will increase the cost.
Do you understand our sector?
We specialise in financial services and fintech, with experience across asset management, banking, insurance and payments.
What if we don’t like the article?
No problem. The purpose of the test article is to determine whether we’re the right fit.
Will it pass compliance?
We write with regulatory review in mind, helping reduce friction in approval processes.
Can we use AI instead?
AI can help with drafting, but it can’t replace the insight, nuance and credibility needed for high-stakes content.