Start with a test article
We know that trusting a new partner is a leap of faith. We want you to be sure before you commit.
Not ready to commit to a long-term content programme? That’s how most of our clients start.
They begin with a single article, so they can see how we think, how we write and how we handle their subject matter.
Because in financial services, you don’t choose a copywriter based on a pitch. You choose based on the work.
Client experience: American Express, Accertify, CMC Markets, HSBC, Invesco, Kayenta, Lumon, Moody’s Analytics, PayAlly, Santander, St James’s Place, Rathbones, The Lloyds Banking Group, The Virgin Group, Vodafone and many others
Why start with a test article?
We know that selecting a supplier is risky, financially and reputationally. So we’ve tried to minimise those risks and give you a simple way to move forward without overcommitting.
- No long-term contract
- No drawn-out procurement process
- No internal risk
Just one piece of financial services content, expertly crafted, by a senior-level financial services copywriter. Written for your brand, in your voice, with your in-house expertise.
What you’ll get
Your test article isn’t a ‘trial’ or a watered-down version.
You’ll receive a fully developed piece of thought leadership, designed to reflect your expertise and withstand scrutiny.
We’ll interview your subject matter expert. Following this, we’ll identify a strong, relevant topic. Then we’ll develop a clear, differentiated angle. Finally, we’ll deliver a polished, publish-ready article, with two rounds of amendments included.
At every stage, your senior-level financial services writer will collaborate closely with you, working as an extension of your team.
Who this is for
This approach works best for:
- Financial services firms and fintechs
- Marketing teams who need to prove value internally
- Businesses that have been let down by generic content
- Teams exploring external support for the first time
…and anyone wary of trying something new, who wants to dip there to, with minimal risk.
How it works
For 20 years, we’ve been refining our financial copywriting test article process to make it as simple and effective for you as possible. Here’s how it works:
1. Quick call
We discuss your goals, audience and potential topics.
2. Expert interview
We speak to your subject matter expert (usually around 30 minutes).
3. Writing and refinement
We develop the article and refine it based on your feedback.
4. Delivery
You receive a finished piece, in 5-10 days, ready to publish.
Why clients choose this route
Most of our clients have already tried writing internally (and struggled for time). They’ve used generalist copywriters (and felt their lack of specialist experience), and/or they’ve experimented with AI-generated drafts (and realised that’s not the answer, especially for regulated businesses).
For each of these approaches, they’ve found the results didn’t quite hold up.
When they decided to explore specialist financial services copywriting support, they put us to the test with a no-commitment test article. This is the best way to quickly check if we’re the right fit for you.
What clients say
“Alex’s team are knowledgeable, professional and expert in their work. The articles they prepare for us are well researched, interesting and intelligent. Content is produced and delivered on time, and I have no hesitation in recommending Alex’s services.”
PassFort (Moody’s Analytics), UK
Lexi Fox-Mills, Content Manager, Product Marketing
“From the outset, it’s clear they are relationship-driven—always willing to listen, adapt, and work closely with us. We’ve been consistently impressed by their professionalism, insight, and commitment. I would highly recommend them to anyone looking for a reliable and skilled content partner.”
Lumon, UK
Avril Rivard, Senior Content Marketing Manager,
“Alex and his team of expert writers are reliable, highly adept at turning complex financial services and technology-related topics into easily readable prose, and great at adhering to deadlines. They bring great ideas and help us see familiar topics in new ways. It has been a pleasure working together.”
LineData, UK
Jeffrey Schenck, VP Product Marketing
“They are always quick to pick up on what is required from a brief even if the topics can be complex. Our copywriter is always accommodating when it comes to our requested timelines and edits. I would highly recommend them.”
Accertify, UK
Zira Skeates, Head of Marketing, EMEA
What happens next?
Once you’ve seen the article, if you want to expand the relationship, we can:
- Develop a regular thought leadership programme
- Support your wider content needs
- Build a consistent pipeline of high-quality content
If you don’t, you still have a strong piece of content.
Either way, there’s no downside. And the cost in minmal, making it an almost risk-free approach.
FAQ
How much does a test article cost?
Typically around £600, depending on length and complexity.
How long does it take?
Usually 5–10 working days from interview to delivery.
Do you understand our sector?
We specialise in financial services and fintech, with experience across asset management, banking, insurance and payments.
Will it pass compliance?
We write with regulatory review in mind, helping reduce friction in approval processes.
Can we use AI instead?
AI can help with drafting, but it can’t replace the insight, nuance and credibility needed for high-stakes content.
Request your test article
If you want to see how we work, without committing to a long-term engagement, this is the best place to start.
Please note, our test articles are always in high demand, so please book yours as soon as possible to avoid a delay.