At its core, AI content editing takes raw content generated by AI and improves it in several important ways. Our team of senior-level copywriters are also, of course, expert editors. We’ve asked them to break down the key aspects of our process for you here: 1. Fact-checking for accuracy AI can sometimes produce content that...
Author: Alex Genn
I run a team of 25 senior-level copywriters and am myself a professional copywriter with over 15 years' experience.
Annual report writing services – what to look for
When it comes to annual reports, it’s impossible to overstate their significance. These documents are not just a legal requirement; they’re a powerful tool for communicating your company’s achievements, vision and future plans to stakeholders. As a copywriting agency specialising in annual reports, we understand the nuances and intricacies involved in creating a compelling narrative...
Investor Communications – striking the balance
When we think about investor communications, the annual report is a crucial document, a testament to the year’s wins, challenges and transitions. It’s a narrative that goes beyond numbers and legal necessities, weaving a story that needs to resonate with its most critical readership: the investors. At the same time Environmental, Social and Governance (ESG)...
Corporate Reporting – a guide to effective collaboration
In the world of corporate reporting, the annual report is a cornerstone document that communicates a company’s performance, values, and strategy. It’s a collaborative effort that requires a host of voices to come together, as one. At Alex Genn Copywriting, we’ve a knack for corporate storytelling and orchestrating this process. Here are five tips to...
Annual Report Copywriting – Navigating the Nuances
Annual report copywriting is a unique beast in the corporate communication jungle. It’s a blend of art and science, requiring a deft touch to balance informative content with engaging storytelling. As seasoned professionals specialising in annual reports, we’ve seen our fair share of pitfalls that can ensnare even the most diligent of writers. So, grab...
Financial Report Writing Services – What to Look for
Whether or not you operate in the financial services sector (like many of our clients) your financial report or annual report is more than just a regulatory requirement. It’s an important way to connect with your audience. It tells the story of your company’s performance, vision, and future prospects. Crafting an effective report requires significant...
You’ve got five years – max.
The internet is changing. Right now. I’m not sure if we’re all ready. In the old days, companies created websites, and filled them with good quality (sometimes) SEO content. Google would send people to the sites with the best SEO. And Google made its money from advertising. But those companies got the eyeballs. And the...
Crafting an ESG Report: Insights from an ESG Copywriter
In the realm of corporate responsibility, Environmental, Social, and Governance (ESG) reporting has become a beacon of a company’s commitment to sustainable and ethical practices. As an ESG copywriter, the task of creating these reports is never one to be taken lightly. It involves not just presenting data but telling a story that resonates with...
How a wealth management copywriter can grow your brand
In the competitive landscape of wealth management, effective communication plays a pivotal role in setting brands apart. From conveying complex financial information to nurturing client relationships, every piece of content serves as a reflection of your brand’s professionalism and expertise. In this blog, we’ll look at the benefits of using an expert wealth management copywriter,...
Show me the funny! How to use humour in financial content writing
Financial content writing is challenging. That is to say, doing it well is, anyway. There’s all that complex and technical information to get over clearly and engagingly. And at the same time, you’re trying to build trust and credibility with your audience. So, how do you make your financial content stand out from the crowd...
