In the Wild West of AI-generated content, facts are becoming more like suggestions than absolutes. One click and an AI tool can generate what looks like a perfectly reasonable article. But here’s the catch: looking right and being right are two very different things, so professional content editing is essential. The misinformation minefield We’re living...
Author: Alex Genn
I run a team of 25 senior-level copywriters and am myself a professional copywriter with over 15 years' experience.
A freelance content editor – your brand’s secret weapon
AI content is becoming more and more common, and rightly so. It’s great to get something written so fast and so competently. However, your brand is a precious commodity. As with any relationship, it takes years to build trust but it can be undermined in a second. Leaving your content to AI, without professional human...
How a freelance copy editor protects financial content
Let’s talk about something that keeps financial content managers up at night: regulatory compliance. It’s not exactly the most exciting dinner conversation, but in the world of financial services, it’s absolutely critical. A freelance copy editor could be the difference between creating content that connects with your audience and something that puts you on the...
Beyond spell check: AI needs a professional content editor
Remember when spell check was the height of writing technology? Those little red squiggly lines that saved us all from embarrassing typos? AI is a different animal, and quite incredible. Blogs? instantly. Whitepapers? Done. Whole Books? No problem. Sounds great. But, we now know it’s not the magic solution everyone thinks it is. And a...
AI content: why you need a professional copy editor
Let’s talk about the latest content creation revolution. AI has arrived, promising to solve our writing challenges with lightning-fast content generation. Sounds promising doesn’t it? But it’s now clear that without a professional copy editor, your copy is, at best going to be indistinguishable from your competitors’ content. And at worst, you might be endangering...
AI content editing – what does it involve?
At its core, AI content editing takes raw content generated by AI and improves it in several important ways. Our team of senior-level copywriters are also, of course, expert editors. We’ve asked them to break down the key aspects of our process for you here: 1. Fact-checking for accuracy AI can sometimes produce content that...
Annual report writing services – what to look for
When it comes to annual reports, it’s impossible to overstate their significance. These documents are not just a legal requirement; they’re a powerful tool for communicating your company’s achievements, vision and future plans to stakeholders. As a copywriting agency specialising in annual reports, we understand the nuances and intricacies involved in creating a compelling narrative...
Investor Communications – striking the balance
When we think about investor communications, the annual report is a crucial document, a testament to the year’s wins, challenges and transitions. It’s a narrative that goes beyond numbers and legal necessities, weaving a story that needs to resonate with its most critical readership: the investors. At the same time Environmental, Social and Governance (ESG)...
Corporate Reporting – a guide to effective collaboration
In the world of corporate reporting, the annual report is a cornerstone document that communicates a company’s performance, values, and strategy. It’s a collaborative effort that requires a host of voices to come together, as one. At Alex Genn Copywriting, we’ve a knack for corporate storytelling and orchestrating this process. Here are five tips to...
Annual Report Copywriting – Navigating the Nuances
Annual report copywriting is a unique beast in the corporate communication jungle. It’s a blend of art and science, requiring a deft touch to balance informative content with engaging storytelling. As seasoned professionals specialising in annual reports, we’ve seen our fair share of pitfalls that can ensnare even the most diligent of writers. So, grab...
