Every fintech business faces the same paradox. You’ve built elegant technology that makes financial services simpler, faster and more accessible. Yet your potential customers are abandoning your sign-up flow at the verification screen. Or dropping off when they hit your pricing page. Or closing the tab when they see your security explanation. The technology isn’t...
Author: Alex Genn
I run a team of 25 senior-level copywriters and am myself a professional copywriter with over 15 years' experience.
Your annual report checklist – 25 factors every report must get right
Quality control is everything in annual reporting How many sets of eyes review your annual report before it goes live? If the answer is “too many” or “not enough”, you’re not alone. Annual reports sit at the crossroads of compliance, corporate communications, investor relations and sustainability. They’re scrutinised by regulators, analysts, employees, NGOs and customers....
Annual report team structure – roles and responsibilities for success
Who actually writes your annual report? If your answer is “a bit of everyone”, you’re not alone. Corporate communications teams, marketing directors, sustainability officers, investor relations and the C-suite all play a role. But without a clear annual report team structure, the project often spirals into missed deadlines, duplicated effort or a design team scrambling...
The complete annual report writing process: a month-by-month timeline
A clear annual report writing process is non-negotiable How long does it take to plan, draft and publish a high-impact annual report? Without a defined annual report writing process, organisations run the risk of last-minute scrambles, missed stakeholder deadlines and diluted corporate narratives. Our month-by-month timeline is designed for corporate communications directors, marketing VPs, sustainability...
Professional annual report writing time – how long does it take? (Timeline breakdown)
The most important deadline of the year Every year, corporate communications teams face the same challenge: how long should it take to get the annual report written, reviewed, designed and approved? If you’re in investor relations, marketing or sustainability, you know this isn’t just another project. Annual reports are high-stakes documents that need to meet...
Outsourced annual report writing vs In-house in 2025/26
Why the in-house vs outsourced decision is critical in 2025 With new FCA disclosure requirements taking effect and ESG regulations tightening across sectors, corporate communications teams face an uncomfortable truth: the annual report writing skills that worked five years ago won’t meet 2025’s standards. The question isn’t whether your team can write – it’s whether...
Financial services annual report writing – building trust through clarity
Clarity counts in financial services annual reports With the FCA’s (Financial Conduct Authority) increased focus on consumer duty and the PRA’s (Prudential Regulation Authority) evolving capital requirements, your financial services annual report faces unprecedented scrutiny. A single compliance misstep or unclear risk disclosure can trigger regulatory questions that derail your investor relations strategy for months....
Public company annual report requirements: compliance made simple
If you’re a corporate communications director at a UK public company, you’ll know the compliance landscape for annual reports keeps getting more complex. Between the FCA’s ever-evolving disclosure guidance, enhanced ESG mandates and increasingly stringent governance requirements, the obligations for public company reporting now demand specialist expertise that goes well beyond what most internal teams...
The psychology of annual report writing
With the FCA‘s renewed emphasis on plain English and meaningful stakeholder communications, corporate communications directors face a fundamental challenge: how do you transform complex regulatory disclosures into compelling narratives that drive stakeholder action? The answer lies in understanding stakeholder engagement psychology. Recent regulatory guidance emphasises that annual reports must be “fair, balanced and understandable” –...
Corporate annual reporting – transparency and positivity
Treading the transparency tightrope Ever felt your annual report swings too far towards regulatory tick-boxes or feels like a marketing brochure? Striking the right balance between transparency in corporate annual reporting and an upbeat narrative is crucial. Investors and stakeholders expect honesty about risks, performance and governance. They also want proof of progress, growth and...