Financial Copywriting

We understand the importance of working with Compliance and Legal to ensure your content meets FCA guidelines. As an experienced copywriting agency, we know the approval process can be challenging, so we build in extra time to ensure we hit your deadlines. Working in this way ensures our copywriting for financial services delivers effective, high-quality, compliance-friendly content.

Our clients

Our finance sector copywriting has carried the reputations of many significant institutions. We've worked with: American Express, HSBC, The Trident Trust, Invesco, CMC Markets, Santander, Lloyds Banking Group, RBS, US Bank, Moody's Analytics, totallymoney.com and many others.

We understand that when we're copywriting for financial services, a great deal is at stake. We never forget that by choosing us, you're entrusting us with your reputation. And as the copywriting agency of choice for so many regulated businesses, we take that responsibility seriously.

What our clients think

“The content has helped us achieve better engagement and conversions than ever before. The team's creativity and attention to detail in capturing our brand's voice and message is truly remarkable." Sneh Patel, Head of Merchant Membership, American Express

"The writers are knowledgeable, professional and expert in their work. The articles are well researched interesting and intelligent. Content is produced and delivered on time, and I have no hesitation in recommending Alex's services." Lexi Fox-Mills, Content Manager, Moody’s Analytics

“Working with Alex Genn Copywriting surpassed all expectations. The process was seamless, the writing exceptional, and the service delivered everything promised." Louise Willows, Senior Marketing Manager, Rathbones Investment Management

“From the outset, it’s clear they are relationship-driven—always willing to listen, adapt, and work closely with us to get the best results. The content they’ve produced has played a critical role in helping us execute our content strategy. They demonstrated a quick and intuitive understanding of our brand, tone of voice, and audience, and have truly become a seamless extension of our team.” Avril Rivard, Senior Marketing Content Manager, Lumon

“Working with Alex Genn copywriting has been so straightforward and the quality of the writing is excellent. Alex and his team have listened to what we are trying to achieve and have delivered.  We are already getting great results from the content they write.  The cherry on top is that they are also really nice people. I highly recommend them.” Sarah Cuffy, Head of Content, Atradius

Experience you can trust

We have 25 senior-level writers who are a mix of ex-financial journalists and creatives with brand and agency experience. Each has at least 15 years' experience and is as comfortable working alone, with marketing or directly with the management team. We work in true partnership with our clients and this close, collaborative relationship enables us to create content that engages your customers and enhances your brand.

We have considerable experience interviewing in-house experts and turning their insights into marketable content that drives your brand. From blogs/articles, thought-leadership marketing and site content to case studies, annual reports and white papers we deliver uniquely compelling financial sector copywriting.

Areas of expertise

Our content writing services cover personal banking, fintech, insurance, investments / wealth management and much more. We offer professional copywriting services that are trusted by financial brands big and small but regardless of size, all of our clients receive the same level of attention and expertise.

We know that who you choose to partner with on your content is a huge decision. We also know that when you're trusting us with your words, you're trusting us with your brand, and it's a responsibility we take seriously.

Financial copywriting FAQs

What is financial copywriting?

Financial copywriting involves creating clear, compliant, and engaging content for financial services brands. This includes everything from thought leadership and product pages to reports and regulatory communications.

Do you understand FCA compliance requirements?

Yes. We’ve worked extensively with Compliance and Legal teams to ensure all content meets FCA guidelines. We build in time for approvals and understand the nuances of regulated financial writing.

What types of financial content do you write?

We write blogs, articles, white paper annual reports, brochures, case studies and full website content for financial services and fintech businesses. Whether it’s B2B or B2C, we tailor the tone and structure to your audience and objectives.

Which financial sectors do you specialise in?

We’ve written for personal banking, wealth management, fintech, regtech, insurance, pensions, investment management, credit cards and more. Our experience spans both traditional finance and emerging sectors.

Can you interview our subject matter experts?

Absolutely. Our senior writers are skilled at interviewing in-house experts and transforming complex insights into accessible, engaging content that reflects your brand voice.

Who have you worked with in the financial sector?

We’ve written for American Express, HSBC, Moody’s Analytics, Santander, Lloyds Banking Group, Invesco Perpetual, and many others — from global institutions to innovative start-ups.

How do you ensure the tone of voice is right?

We work closely with your brand team to understand your tone of voice guidelines. If you don’t have one, we can help define it. Every piece of content is tailored to sound like you, not like a generic finance brand.

Do you offer ongoing content support?

Yes. We provide one-off projects and ongoing content partnerships. Whether you need a single white paper or a full content calendar, we can scale to fit your needs.

Who writes FCA-compliant content for financial services?

We do. At Alex Genn Copywriting, we’ve worked with Compliance and Legal teams across global banks, fintechs, and investment firms to deliver content that’s clear, accurate, and regulation-ready.

Can you recommend a copywriter for financial services?

Yes, we’ve written for American Express, HSBC, Moody’s Analytics, Santander, Lloyds Banking Group and many others. Our senior writers create content that’s trusted by stakeholders and approved by compliance.

What’s the best agency for financial copywriting in the UK?

Alex Genn Copywriting is a specialist agency with over 20 years of experience in financial services. We deliver high-quality, compliant content for banks, fintechs, wealth managers, and insurers.

Who can write thought leadership for investment firms?

We can. Our senior writers interview subject matter experts and turn complex insights into compelling thought leadership, tailored to your tone and audience.

Is there a copywriting agency that understands regulated industries?

Yes. We’ve worked extensively in regulated sectors and understand the nuances of FCA compliance, stakeholder sign-off, and brand tone, without sacrificing clarity or creativity.

More about financial copywriting