In the Wild West of AI-generated content, facts are becoming more like suggestions than absolutes. One click and an AI tool can generate what looks like a perfectly reasonable article. But here’s the catch: looking right and being right are two very different things, so professional content editing is essential. The misinformation minefield We’re living...
Tag: content
Beyond spell check: AI needs a professional content editor
Remember when spell check was the height of writing technology? Those little red squiggly lines that saved us all from embarrassing typos? AI is a different animal, and quite incredible. Blogs? instantly. Whitepapers? Done. Whole Books? No problem. Sounds great. But, we now know it’s not the magic solution everyone thinks it is. And a...
AI content: why you need a professional copy editor
Let’s talk about the latest content creation revolution. AI has arrived, promising to solve our writing challenges with lightning-fast content generation. Sounds promising doesn’t it? But it’s now clear that without a professional copy editor, your copy is, at best going to be indistinguishable from your competitors’ content. And at worst, you might be endangering...
You’ve got five years – max.
The internet is changing. Right now. I’m not sure if we’re all ready. In the old days, companies created websites, and filled them with good quality (sometimes) SEO content. Google would send people to the sites with the best SEO. And Google made its money from advertising. But those companies got the eyeballs. And the...
How a wealth management copywriter can grow your brand
In the competitive landscape of wealth management, effective communication plays a pivotal role in setting brands apart. From conveying complex financial information to nurturing client relationships, every piece of content serves as a reflection of your brand’s professionalism and expertise. In this blog, we’ll look at the benefits of using an expert wealth management copywriter,...
A Sustainability Copywriter Shares Their Tips
For every business, how their message is expressed is vital. But even more so in the sustainability sector, with a tightrope to walk between ethical messaging, product/service sales and audience education. So, let’s look at what a sustainability copywriter considers worth knowing. Knock-knock. Who’s there? Know your audience! There’s not much more important than understanding...
Corona Virus / Covid-19 and Your Business Messaging
Now is not the time to stay quiet. Now is the time to show leadership and empathy. At times of crisis, businesses must communicate clearly with their clients and staff. It is vitally important that you show not only leadership but also empathy. People are concerned about the Corona Virus / COVID-19 and your response...
Financial writing that works hard
Our tips for writing highly-effective financial content that engages audiences and drives business objectives.
‘Agile’ working: copywriting and beyond
If you're about to embark on an agile project and want to know what to expect, this blog is a good starting point, especially if you're a copywriter.
Content writing for website landing pages that works
When you’re content writing for website landing pages, effectiveness is crucial. And it needs to be that’s less trampoline and more like super glue. That is to say, it needs to avoid bounce (i.e. users clicking away) and keep people on the site, moving through to purchase. As copywriters we’re often asked, how do you...