Is your insurance marketing keeping pace with what the FCA actually expects from firms right now? If you haven’t read the regulator’s brand new Regulatory Priorities report for insurance, published in February 2026, now’s the time. Because what it says has real implications for how you communicate with customers, and the cost of getting it...
Tag: copywriting
How to manage financial promotions approval without slowing down marketing
The challenge: balancing compliance and speed For most marketing teams in financial services, compliance is seen as a necessary constraint. Campaigns need to move quickly, but every piece of content must be reviewed, approved and documented. This often creates tension between marketing and compliance, particularly when timelines are tight. The assumption is that faster marketing...
Designing customer journeys that meet FCA expectations
Why the FCA focuses on journeys, not just individual content Most marketing teams naturally think in terms of individual assets. A landing page. An email. A brochure. Each piece is created, reviewed and approved on its own terms. But from a regulatory perspective, this is only part of the picture. The FCA has made it...
Testing financial promotions: what the FCA expects and what most businesses miss
What does the FCA say about testing? In recent updates to their consumer duty guidelines, the FCA highlights testing as a key way to ensure consumer understanding. This includes: – User testing – Behavioural insights – Ongoing refinement So, it’s no longer enough to make your best guess on what works, the FCA expects more....
How to create FCA-compliant content that is clear, fair and not misleading
What does “clear, fair and not misleading” actually mean? “Clear, fair and not misleading” is one of the most widely quoted FCA requirements. But in practice, many marketing teams still treat it as a wording exercise. The FCA’s Consumer Duty guidance makes it clear that this is not enough. Communications must actively support customer understanding...
What the FCA really means by consumer understanding (and why most financial promotions fall short)
How do you create FCA-compliant content that improves consumer understanding and reduces regulatory risk for financial promotions? Good question. We’ve looked at the latest FCA guidance… What is consumer understanding according to the FCA? Consumer understanding means ensuring that customers can: – Understand product features, risks and costs – Make informed financial decisions – Compare...
Insurance SEO copywriting: how to rank without losing clarity
Here’s a question worth sitting with: If your insurance website ranks on page one but the copy reads like a compliance checklist, what have you actually achieved? This is the real tension in insurance SEO copywriting. On one side, search engines reward relevance, authority and keyword coverage. On the other, your audience of risk managers,...
How fintech brands can balance innovation with reassurance
How do you promote innovation without making your fintech brand sound risky? It’s one of the most common messaging challenges for fintech marketing teams. Your solution may genuinely push boundaries. It might automate processes, simplify compliance or transform payments infrastructure. But, whatever its superpower, when your messaging focuses too heavily on disruption or novelty it...
Corporate annual reporting – transparency and positivity
Treading the transparency tightrope Ever felt your annual report swings too far towards regulatory tick-boxes or feels like a marketing brochure? Striking the right balance between transparency in corporate annual reporting and an upbeat narrative is crucial. Investors and stakeholders expect honesty about risks, performance and governance. They also want proof of progress, growth and...
A freelance content editor – your brand’s secret weapon
AI content is becoming more and more common, and rightly so. It’s great to get something written so fast and so competently. However, your brand is a precious commodity. As with any relationship, it takes years to build trust but it can be undermined in a second. Leaving your content to AI, without professional human...