What to look for in a financial writing sample

When you’re looking to outsource you financial copywriting, there’s an old adage it’s worth remembering, “The proof of the pudding is in the eating”. That means when you’re looking for a good freelance financial copywriter, don’t just go on reputation or even recommendation. Ask for a financial writing sample. Choosing a writer Even before you...

We’re not all superheroes with odd backstories. And that’s good. Obviously.

Usually, copywriting and tone of voice are things entrepreneurs don’t think about until after the company is established. That makes sense, you’re far too busy making the business work. But talking to a freelance copywriter sooner can help you establish who your brand is early, so all your marketing is consistent. Which means you won’t...

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