Is your website actually doing its job? You’ve invested in a strong brand, a polished website and a serious marketing stack. But if your site content isn’t clear, compliant and persuasive, it’s probably costing you opportunities. Website copywriting isn’t about clever words or SEO tricks. It’s about making sure your website communicates the right message...
Tag: website content
Content writing for website landing pages that works
When you’re content writing for website landing pages, effectiveness is crucial. And it needs to be that’s less trampoline and more like super glue. That is to say, it needs to avoid bounce (i.e. users clicking away) and keep people on the site, moving through to purchase. As copywriters we’re often asked, how do you...
The world is changing. Keep up to stay connected to your audience.
Male? Female? Or…? I was shopping at the weekend. My wife was in the changing room. So, my 4-year-old daughter and I were outside entertaining the shop assistant, ‘Raz’ who was (of course), far younger and cooler than me. About 6 feet tall, with a broad, typically masculine figure, long dark hair and purple nail...
Content creation services for (grammar) rebels!
Whether you’re squirreling away at it yourself or using the content creation services of a copywriting agency, you’ve faced a choice. Should you follow the grammar rules we all learned in school? Or should you go with Luke and Leia and join the rebels? Unsurprisingly, as a company offering professional copywriting services, we get asked...
Good freelance content writing ROARS!
Sometimes freelance content writing is about crafting the right words. Sometimes it’s about shuffling the old grey matter to create ideas. Sometimes copywriting is about bring it all together, for the greater good – or search engine rankings. Tiny = Enormous. Really. Everyone keeps telling you to make an impact on social media. But who...
We’re not all superheroes with odd backstories. And that’s good. Obviously.
Usually, copywriting and tone of voice are things entrepreneurs don’t think about until after the company is established. That makes sense, you’re far too busy making the business work. But talking to a freelance copywriter sooner can help you establish who your brand is early, so all your marketing is consistent. Which means you won’t...
Collaborating? Who do you listen to – and when?
Advice, collaboration, feedback, input. Whatever name it goes by, it can be tricky. But like everything in life, it’s about balance. If you have no single vision for what you want to achieve, all the advice, feedback and collaboration in the world won’t help. At the same time if you bullishly follow your vision, ignoring...