What does “clear, fair and not misleading” actually mean? “Clear, fair and not misleading” is one of the most widely quoted FCA requirements. But in practice, many marketing teams still treat it as a wording exercise. The FCA’s Consumer Duty guidance makes it clear that this is not enough. Communications must actively support customer understanding...
Tag: content
What the FCA really means by consumer understanding (and why most financial promotions fall short)
How do you create FCA-compliant content that improves consumer understanding and reduces regulatory risk for financial promotions? Good question. We’ve looked at the latest FCA guidance… What is consumer understanding according to the FCA? Consumer understanding means ensuring that customers can: – Understand product features, risks and costs – Make informed financial decisions – Compare...
Insurance SEO copywriting: how to rank without losing clarity
Here’s a question worth sitting with: If your insurance website ranks on page one but the copy reads like a compliance checklist, what have you actually achieved? This is the real tension in insurance SEO copywriting. On one side, search engines reward relevance, authority and keyword coverage. On the other, your audience of risk managers,...
How fintech brands can balance innovation with reassurance
How do you promote innovation without making your fintech brand sound risky? It’s one of the most common messaging challenges for fintech marketing teams. Your solution may genuinely push boundaries. It might automate processes, simplify compliance or transform payments infrastructure. But, whatever its superpower, when your messaging focuses too heavily on disruption or novelty it...
Fact vs. fiction: professional content editing is your saviour
In the Wild West of AI-generated content, facts are becoming more like suggestions than absolutes. One click and an AI tool can generate what looks like a perfectly reasonable article. But here’s the catch: looking right and being right are two very different things, so professional content editing is essential. The misinformation minefield We’re living...
Beyond spell check: AI needs a professional content editor
Remember when spell check was the height of writing technology? Those little red squiggly lines that saved us all from embarrassing typos? AI is a different animal, and quite incredible. Blogs? instantly. Whitepapers? Done. Whole Books? No problem. Sounds great. But, we now know it’s not the magic solution everyone thinks it is. And a...
AI content: why you need a professional copy editor
Let’s talk about the latest content creation revolution. AI has arrived, promising to solve our writing challenges with lightning-fast content generation. Sounds promising doesn’t it? But it’s now clear that without a professional copy editor, your copy is, at best going to be indistinguishable from your competitors’ content. And at worst, you might be endangering...
You’ve got five years – max.
The internet is changing. Right now. I’m not sure if we’re all ready. In the old days, companies created websites, and filled them with good quality (sometimes) SEO content. Google would send people to the sites with the best SEO. And Google made its money from advertising. But those companies got the eyeballs. And the...
How a wealth management copywriter can grow your brand
In the competitive landscape of wealth management, effective communication plays a pivotal role in setting brands apart. From conveying complex financial information to nurturing client relationships, every piece of content serves as a reflection of your brand’s professionalism and expertise. In this blog, we’ll look at the benefits of using an expert wealth management copywriter,...
A Sustainability Copywriter Shares Their Tips
For every business, how their message is expressed is vital. But even more so in the sustainability sector, with a tightrope to walk between ethical messaging, product/service sales and audience education. So, let’s look at what a sustainability copywriter considers worth knowing. Knock-knock. Who’s there? Know your audience! There’s not much more important than understanding...