At its core, AI content editing takes raw content generated by AI and improves it in several important ways. Our team of senior-level copywriters are also, of course, expert editors. We’ve asked them to break down the key aspects of our process for you here: 1. Fact-checking for accuracy AI can sometimes produce content that...
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Corporate Reporting – a guide to effective collaboration
In the world of corporate reporting, the annual report is a cornerstone document that communicates a company’s performance, values, and strategy. It’s a collaborative effort that requires a host of voices to come together, as one. At Alex Genn Copywriting, we’ve a knack for corporate storytelling and orchestrating this process. Here are five tips to...
Annual Report Copywriting – Navigating the Nuances
Annual report copywriting is a unique beast in the corporate communication jungle. It’s a blend of art and science, requiring a deft touch to balance informative content with engaging storytelling. As seasoned professionals specialising in annual reports, we’ve seen our fair share of pitfalls that can ensnare even the most diligent of writers. So, grab...
The Role of Data – advice from a finance content writer
Any good finance content writer will tell you that using data is vital in creating truly effective content. Data can also help you clarify your meaning, back up your claims and support your arguments. It can also help you tell stories, illustrate concepts, and reveal insights. But how do you use data effectively in financial...
A Sustainability Copywriter Shares Their Tips
For every business, how their message is expressed is vital. But even more so in the sustainability sector, with a tightrope to walk between ethical messaging, product/service sales and audience education. So, let’s look at what a sustainability copywriter considers worth knowing. Knock-knock. Who’s there? Know your audience! There’s not much more important than understanding...
What to look for in a financial writing sample
When you’re looking to outsource your financial copywriting, there’s an old adage it’s worth remembering, “The proof of the pudding is in the eating”. That means when you’re looking for a good freelance financial copywriter, don’t just go on reputation or even recommendation. Ask for a financial writing sample. Choosing a writer Even before you...
How to find the right freelance financial copywriter
Whether you’re looking to create new website content, define your brand voice or create regular thought-leadership content, a freelance financial copywriter can help. But, like everything, the devil is in the detail. And not all copywriters are alike. Needles and haystacks There are countless copywriters out there. And many will describe themselves as a freelance...
Financial writing that works hard
Our tips for writing highly-effective financial content that engages audiences and drives business objectives.
‘Agile’ working: copywriting and beyond
If you're about to embark on an agile project and want to know what to expect, this blog is a good starting point, especially if you're a copywriter.
Content writing for website landing pages that works
When you’re content writing for website landing pages, effectiveness is crucial. And it needs to be that’s less trampoline and more like super glue. That is to say, it needs to avoid bounce (i.e. users clicking away) and keep people on the site, moving through to purchase. As copywriters we’re often asked, how do you...
