Whether or not you’re a professional copywriter, you’ve probably had to choose whether to follow the grammar rules we all learned in school or go a bit rogue. It’s something we get asked about a lot in the world of copywriting; so how do you decide? With language constantly evolving, many grammar rules have fallen...
Tag: tone of voice
Squeak. Squeak. ROAR. That’s the sound of copywriter having an idea
Sometimes copywriting is about crafting the right words. Sometimes it’s about shuffling the old grey matter, to create ideas. Sometimes copywriting is about bring it all together, for the greater good – or search engine rankings. Tiny = Enormous. Really. Everyone keeps telling you to make an impact on social media. But who has...
We’re not all superheroes with odd backstories. And that’s good. Obviously.
Usually, copywriting and tone of voice are things entrepreneurs don’t think about until after the company is established. That makes sense, you’re far too busy making the business work. But talking to a freelance copywriter sooner can help you establish who your brand is early, so all your marketing is consistent. Which means you won’t...
5 Ways to Create Captivating Internal Comms Content
Once upon a time internal communications was the lesser known (and lesser loved) cousin of HR and PR. Today, forward-thinking companies big and small know that great employee engagement can inspire, motivate and unite. But it’s not enough just to churn out any old content and cross your fingers for results. It requires time, effort...
