Usually, copywriting and tone of voice are things entrepreneurs don’t think about until after the company is established. That makes sense, you’re far too busy making the business work. But talking to a freelance copywriter sooner can help you establish who your brand is early, so all your marketing is consistent. Which means you won’t...
Collaborating? Who do you listen to – and when?
Advice, collaboration, feedback, input. Whatever name it goes by, it can be tricky. But like everything in life, it’s about balance. If you have no single vision for what you want to achieve, all the advice, feedback and collaboration in the world won’t help. At the same time if you bullishly follow your vision, ignoring...
Want A Newsletter Staff Will Actually Read?
Let’s be honest; too often, newsletters are dull, dense and difficult to read. They consist of a few bits of internal comms ‘news’ lumped together with minimal consideration by someone with little copywriting experience. These are the newsletters that get deleted before even being opened (we’ve all done it, haven’t we?). But the thing is,...
5 Ways to Create Captivating Internal Comms Content
Once upon a time internal communications was the lesser known (and lesser loved) cousin of HR and PR. Today, forward-thinking companies big and small know that great employee engagement can inspire, motivate and unite. But it’s not enough just to churn out any old content and cross your fingers for results. It requires time, effort...
Create Must-Read Content from Corporate Events
From large multi-region conferences to smaller internal comms workshops, corporate events are a great way to inspire, inform and engage staff. But all too often, once the event ends, employees get back to their 9-5 and the connections and learning are lost. And where is the value for those who couldn’t attend? These are common problems for employee engagement and internal communications teams...
Employee engagement matters. Avoid these internal comms clangers
Good internal communications are all about creating effective content. With the right words, you can boost productivity, employee engagement – and even profits. But all too often companies commit cardinal sins when it comes to their content – and, as a result, it fails to get results. To stop you from falling into the same...
