A Sustainability Copywriter Shares Their Tips

For every business, how their message is expressed is vital. But even more so in the sustainability sector, with a tightrope to walk between ethical messaging, product/service sales and audience education. So, let’s look at what a sustainability copywriter considers worth knowing. Knock-knock. Who’s there? Know your audience! There’s not much more important than understanding...

Craft Thought-Leadership Content with a Sustainable Copywriter

As a sustainable copywriter (a writer working within the sustainability sector) you’ll hear the term ‘thought-leadership’ content a lot. It’s become a bit of a buzzword. But, simply, we define it as content created by experts in a particular field, that takes on a specific topic, sharing unique opinions or new information. It’s often ghost-written...

What to look for in a financial writing sample

When you’re looking to outsource your financial copywriting, there’s an old adage it’s worth remembering, “The proof of the pudding is in the eating”. That means when you’re looking for a good freelance financial copywriter, don’t just go on reputation or even recommendation. Ask for a financial writing sample. Choosing a writer Even before you...

How to find the right freelance financial copywriter

Whether you’re looking to create new website content, define your brand voice or create regular thought-leadership content, a freelance financial copywriter can help. But, like everything, the devil is in the detail. And not all copywriters are alike. Needles and haystacks There are countless copywriters out there. And many will describe themselves as a freelance...

Scroll to top
Alex Genn Copywriting
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.