Whether or not you operate in the financial services sector (like many of our clients) your financial report or annual report is more than just a regulatory requirement. It’s an important way to connect with your audience. It tells the story of your company’s performance, vision, and future prospects. Crafting an effective report requires significant...
Tag: copywriting
You’ve got five years – max.
The internet is changing. Right now. I’m not sure if we’re all ready. In the old days, companies created websites, and filled them with good quality (sometimes) SEO content. Google would send people to the sites with the best SEO. And Google made its money from advertising. But those companies got the eyeballs. And the...
Crafting an ESG Report: Insights from an ESG Copywriter
In the realm of corporate responsibility, Environmental, Social, and Governance (ESG) reporting has become a beacon of a company’s commitment to sustainable and ethical practices. As an ESG copywriter, the task of creating these reports is never one to be taken lightly. It involves not just presenting data but telling a story that resonates with...
How a wealth management copywriter can grow your brand
In the competitive landscape of wealth management, effective communication plays a pivotal role in setting brands apart. From conveying complex financial information to nurturing client relationships, every piece of content serves as a reflection of your brand’s professionalism and expertise. In this blog, we’ll look at the benefits of using an expert wealth management copywriter,...
Finance Sector Copywriting – How to Write Effective Headlines
Whether it’s a blog, thought-leadership article, email or something else headlines are one of the most important elements within finance sector copywriting. They are the first thing your readers see and they determine whether they will click, read, and take action on your offer. But writing effective headlines isn’t easy. Finance sector copywriting tackles complex,...
A Sustainability Copywriter Shares Their Tips
For every business, how their message is expressed is vital. But even more so in the sustainability sector, with a tightrope to walk between ethical messaging, product/service sales and audience education. So, let’s look at what a sustainability copywriter considers worth knowing. Knock-knock. Who’s there? Know your audience! There’s not much more important than understanding...
Craft Thought-Leadership Content with a Sustainable Copywriter
As a sustainable copywriter (a writer working within the sustainability sector) you’ll hear the term ‘thought-leadership’ content a lot. It’s become a bit of a buzzword. But, simply, we define it as content created by experts in a particular field, that takes on a specific topic, sharing unique opinions or new information. It’s often ghost-written...
What to look for in a financial writing sample
When you’re looking to outsource your financial copywriting, there’s an old adage it’s worth remembering: “The proof of the pudding is in the eating”. That means when you’re looking for a good freelance financial copywriter, don’t just go on reputation or even recommendation. Ask for a financial writing sample. Choosing a writer Even before...
Corona Virus / Covid-19 and Your Business Messaging
Now is not the time to stay quiet. Now is the time to show leadership and empathy. At times of crisis, businesses must communicate clearly with their clients and staff. It is vitally important that you show not only leadership but also empathy. People are concerned about the Corona Virus / COVID-19 and your response...
Financial writing that works hard
Our tips for writing highly-effective financial content that engages audiences and drives business objectives.