As a sustainable copywriter (a writer working within the sustainability sector) you’ll hear the term ‘thought-leadership’ content a lot. It’s become a bit of a buzzword. But, simply, we define it as content created by experts in a particular field, that takes on a specific topic, sharing unique opinions or new information. It’s often ghost-written...
Tag: copywriting
What to look for in a financial writing sample
When you’re looking to outsource your financial copywriting, there’s an old adage it’s worth remembering: “The proof of the pudding is in the eating”. That means when you’re looking for a good freelance financial copywriter, don’t just go on reputation or even recommendation. Ask for a financial writing sample. Choosing a writer Even before...
Corona Virus / Covid-19 and Your Business Messaging
Now is not the time to stay quiet. Now is the time to show leadership and empathy. At times of crisis, businesses must communicate clearly with their clients and staff. It is vitally important that you show not only leadership but also empathy. People are concerned about the Corona Virus / COVID-19 and your response...
Financial writing that works hard
Our tips for writing highly-effective financial content that engages audiences and drives business objectives.
‘Agile’ working: copywriting and beyond
If you're about to embark on an agile project and want to know what to expect, this blog is a good starting point, especially if you're a copywriter.
Content writing for website landing pages that works
When you’re content writing for website landing pages, effectiveness is crucial. And it needs to be that’s less trampoline and more like super glue. That is to say, it needs to avoid bounce (i.e. users clicking away) and keep people on the site, moving through to purchase. As copywriters we’re often asked, how do you...
Copywriting for food. One word grew sales 28%!
Love your food? Me too. It’s one of my passions, like writing, which you’d probably expect from someone who runs copywriting agency. And sometimes we’re lucky enough for the two worlds to come together when we’re copywriting for food with origin stories for new brands or mouthwatering descriptions on labels. So, I was chuffed to...
The world is changing. Keep up to stay connected to your audience.
Male? Female? Or…? I was shopping at the weekend. My wife was in the changing room. So, my 4-year-old daughter and I were outside entertaining the shop assistant, ‘Raz’ who was (of course), far younger and cooler than me. About 6 feet tall, with a broad, typically masculine figure, long dark hair and purple nail...
Content creation services for (grammar) rebels!
Whether you’re squirreling away at it yourself or using the content creation services of a copywriting agency, you’ve faced a choice. Should you follow the grammar rules we all learned in school? Or should you go with Luke and Leia and join the rebels? Unsurprisingly, as a company offering professional copywriting services, we get asked...
Good freelance content writing ROARS!
Sometimes freelance content writing is about crafting the right words. Sometimes it’s about shuffling the old grey matter to create ideas. Sometimes copywriting is about bring it all together, for the greater good – or search engine rankings. Tiny = Enormous. Really. Everyone keeps telling you to make an impact on social media. But who...