Whether you’re looking to create new website content, define your brand voice or create regular thought-leadership content, a freelance financial copywriter can help. But, like everything, the devil is in the detail. And not all copywriters are alike. Needles and haystacks There are countless copywriters out there. And many will describe themselves as a freelance...
Tag: freelance copywriting
Financial Copywriting That Works
Our tips for writing highly-effective financial content that engages audiences and drives business objectives.
‘Agile’ working: copywriting and beyond
If you're about to embark on an agile project and want to know what to expect, this blog is a good starting point, especially if you're a copywriter.
Content writing for website landing pages that works
When you’re content writing for website landing pages, effectiveness is crucial. And it needs to be that’s less trampoline and more like super glue. That is to say, it needs to avoid bounce (i.e. users clicking away) and keep people on the site, moving through to purchase. As copywriters we’re often asked, how do you...
Copywriting for food. One word grew sales 28%!
Love your food? Me too. It’s one of my passions, like writing, which you’d probably expect from someone who runs copywriting agency. And sometimes we’re lucky enough for the two worlds to come together when we’re copywriting for food with origin stories for new brands or mouthwatering descriptions on labels. So, I was chuffed to...
The world is changing. Keep up to stay connected to your audience.
Male? Female? Or…? I was shopping at the weekend. My wife was in the changing room. So, my 4-year-old daughter and I were outside entertaining the shop assistant, ‘Raz’ who was (of course), far younger and cooler than me. About 6 feet tall, with a broad, typically masculine figure, long dark hair and purple nail...
Content creation services for (grammar) rebels!
Whether you’re squirreling away at it yourself or using the content creation services of a copywriting agency, you’ve faced a choice. Should you follow the grammar rules we all learned in school? Or should you go with Luke and Leia and join the rebels? Unsurprisingly, as a company offering professional copywriting services, we get asked...
