Our tips for writing highly-effective financial content that engages audiences and drives business objectives.
Tag: freelance copywriting
‘Agile’ working: copywriting and beyond
If you're about to embark on an agile project and want to know what to expect, this blog is a good starting point, especially if you're a copywriter.
Content writing for website landing pages that works
When you’re content writing for website landing pages, effectiveness is crucial. And it needs to be that’s less trampoline and more like super glue. That is to say, it needs to avoid bounce (i.e. users clicking away) and keep people on the site, moving through to purchase. As copywriters we’re often asked, how do you...
One Word. HUGE Difference (28% sales boost!)
Love your food? Me too. It’s one of my passions, like writing, which you’d probably expect from a professional writer. But the two don’t often come together in my work as a copywriter, unless you’re working only on food products. So, I was chuffed to come across this fascinating research by Brian Wansink and Katie...
The world is changing. Keep up to stay connected to your audience.
Male? Female? Or…? I was shopping at the weekend. My wife was in the changing room. So, my 4-year-old daughter and I were outside entertaining the shop assistant, ‘Raz’ who was (of course), far younger and cooler than me. About 6 feet tall, with a broad, typically masculine figure, long dark hair and purple nail...
10 Grammar Rules It’s OK to Break
Whether or not you’re a professional copywriter, you’ve probably had to choose whether to follow the grammar rules we all learned in school or go a bit rogue. It’s something we get asked about a lot in the world of copywriting; so how do you decide? With language constantly evolving, many grammar rules have fallen...
